Mugs of joy: Why you should put PG tips on hold and have a ‘Bluebird day’

Over the past few years, everybody has become familiar with the idea of coffee as a real treat, thanks to the large chains such as Starbucks and costa. These companies find new and extravagant ways to entice use through the doors of their cafes with variations of the strong stuff that a lot of us crave during our daily commutes. This could be a caramel latte with sugary crunchy nuggets sprinkled atop a small mountain of cream and caramel sauce or a simple dusting of chocolate to cap off your mocha, however these come at a price, and not a price everybody can afford regularly.

So this naturally leads to the astute business types in their lovely suits and offices, backed up by a small army of marketing gurus to take the opportunity to get these drinks, put them in a nifty bit of packaging and sell them in your local supermarket making it more cost effective for you to keep drinking their products. This has been on the up for a while and the coffee sections in our shops seem to be getting bigger all the time, with seemingly endless amounts of combinations of flavours, strengths and styles to chose from. However something stirs on the opposite side of the aisle that peaks my interest.

Tea. The third food group a vast majority of the world assume we in England, constantly consume next to roast beef and scones. A product that is consumed in such vast numbers all over the world, in so many different forms, it makes coffee look pretty drab! From the traditional English breakfast, earl grey and Darjeeling, to the incredible array of fruit teas and eastern favourites such as green and white tea. The potential to have a different tea, every hour for the next year is a distinct possibility if you look hard enough I’m sure. Now for a nation such as ours that is famous for our consumption of tea, are there any companies out there trying to push the boundaries and offer us something completely different? Well, yes. there are. There are a few. But one comes to mind that beats all of the others that I have tried so far.

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The Bluebird tea co: You can find them at http://bluebirdteaco.com/

Who are they?

In their own words ”Bluebird Tea Co. is a fairly young, happiness spreading, independent, award winning, unique, caring little Tea Mixology Company on mission to make people happy with tea!”

I like this, not only because they’re not just another version of Twining’s or PG tips, designed to grab you on your way into kwikcutter or costsaver or whatever your local shop is called, designed only to increase the margins of an already huge company, but because it is quite clear they love what they do and really believe in it. The ‘award winning’ part of the statement says that somebody else does too, and the quality an innovation shows when you drink their teas.

Product focus:

I first discovered them at last years BBC good food show tucked away at the back of the show, while I was, and ill be honest, prowling for cheese and chocolate. I was talking to a guy about a sugar free chocolate that he was selling and I realised I couldn’t see my partner, so naturally I poked my head round the corner and happened upon the Blue bird stand to my left, I decided to investigate.

It was quite busy and the guys that were on the stand were quite occupied talking to other customers so I had a look at some of their products myself. The one that stood out to me was the “Coco chai no.5” so it came home with me. (Naturally I waited and paid!) Once home all of the goodies that filled our copious amount of bags were unpacked and the kettle went on. The pyramid shaped bags revealed the contents of the teabag, which look and smell great. A promising start. The teabag contains Indian Assam tea, Ginger, Cardamom, Cloves, Red peppercorns, Coconut, Natural flavour” the coconut in particular seems to be a winning combination when added to the classic chai experience, as once the hot water is added you can really smell the exotic twist slinking out of the mug and up into your nose.

Once the water goes in you have to leave it for 4 minutes to infuse, which allows it to get to more or less perfect drinking temperature for myself, then add milk if you take it that way. I have been taking it with milk and a sweetener but its doesn’t need a sweetener to enhance the flavour at all, as the coconut does come through very well considering its in bed with the diverse combination of flavour’s found in chai tea. However I do enjoy my chai a little bit spicier than this comes out, but I appreciate that the coconut aspect of the drink would get lost in translation if the spices were to be cranked up a notch. This teabag provides an intriguing and comforting experience that helps you melt into your chair after a day at work or a long day out, I can also report this is consistent throughout the whole box and not a one off great teabag as I have now finished them all!

coco_chai_no.5

What else do they offer?

The website provides a lot more detail into their range but to give a quick overview, they provide a great range of caffeinated and decaffeinated drinks. I myself have to drink predominantly decaff drinks due to having given up coffee some number of years ago and not having anywhere near the caffeine tolerance ever since, but I can drink some caffeine in small doses. Which is lucky as the coco chai does have some ‘caff’ in it I believe. I do find it hard sometimes though to get interesting decaff (or low caff) options. Blue bird provide a good range of teas including fruit, black, green, white and herbal teas, as well as all sorts of other tea paraphernalia to expand your experience with their products. Full information is available on their site so pop over and have a look!  http://www.bluebirdteaco.com/

Final verdict

There are alternatives on the market when it comes to chai tea but personally I would recommend you look no further than Bluebird tea co. This particular product stands out as something very different, while simultaneously not losing its basic promise of being a cup of chai tea. They are out to fill a void in the tea market that has been filled to the point of total saturation when it comes to coffee, and I can see them doing very well if people continue to look for diverse ways to enjoy a hot comforting beverage in the comfort of their own home, that offers something more than an industrial strength mug of Yorkshire tea can ever hope for but not something so ”out there” that it completely loses its way. The bluebird tea co “Coco chai no.5” never left me thinking that it could do with something more, I am quite confident you will feel the same way.

8.5/10 – recommended purchase.

Also available at http://www.notonthehighstreet.com/bluebirdteaco

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