Some of you may recall a few weeks ago we ran a bit of a support campaign for a very special project coming out of the city of Worcester: Wayland’s Yard. The brain child of former professional rugby player Sam Smith, the team at Wayland’s Yard are aiming to raise the bar for food lovers in and around the city. It is all too easy to accept generic coffee chains as the best option due to them being thrust in our faces at every turn, this however is clearly not the case. Luckily for people who are searching for more than soulless syrup laden latte’s and a £12 austerity portion panini, some among us are prepared to rebel. Sam and his team are those very rebels. I was very kindly asked to attend the soft launch of Wayland’s Yard on 15th October 2016 so I could answer the question… Will Wayland’s Yard make waves in Worcester? Keep reading to find out…
Upon arriving at the shop, myself and two friends waited while a few final adjustments were made before they started serving. It was really interesting and encouraging to see everybody getting involved to get things moving. There was a real vibe of everybody pulling together and knuckling down to ensure things went smoothly, even a few current Warriors players who didn’t make the trip to Russia for the weekends game were mucking in! Credit to them. Very much a compliment to the collective team spirit on show all round. Admittedly it was also quite good for the rugby fan boy within me.
Once the prep had finished we were signaled over to order and I went for three cappuccinos to get us started.They came over fairly promptly considering they were still dealing with deliveries and trying to find their feet, one thing I loved about this was the fact that regardless of the organised chaos of opening the shop while they were still in the throws of developing it to its full potential, there was still no rushing the latte art in our coffee cups. It showcased the care taken in the presentation of their produce and it really makes a difference when your handed something so personal from a smiling, enthusiastic member of staff. All of this became an after thought when I actually tried the coffee… In a good way! I have clearly been accepting freeze dried Carte Noir at work for far too long because I can honestly say that I am struggling to think of a better coffee than this one. The full bodied, rich flavour of the beans really came through and the texture of the silky, frothy head paired beautifully to create a genuinely luxurious experience. I would put this coffee up against anything you find elsewhere on the high street and be confident of winning every time. Credit to Wayland’s Yard and Method roastery for opening my eyes on on that front. Brilliant.
While I was thoroughly enjoying my coffee I was mulling over the menu, which at first glance strikes me as a set of creative dishes that all have an element that removes it from the norm. For instance the eggs benedict is accompanied by pink hollandaise and the toast section of the menu is home to the Marmite, shiitake mushrooms and Worcester gold cheddar, which was my instant first choice. I can honestly say I have never thought to put Marmite anywhere near cheese on toast but I was keen to give it a go. I also thought the addition of two poached eggs for an additional £1.50 was really quite reasonable for a much more substantial meal, at a total of £7.20 your getting a pretty balanced and healthy brunch.
***One thing I feel I must mention is the bread, as what really annoys me in cafes and pretty much anywhere that deals with bread is the question ‘white or brown?’ there are so many alternatives to white or brown Hovis! Alas, not an issue with these guys. Upon ordering I was asked ‘Sourdough or Rye?’… which represented a moment of realisation for me. Sam and the team are seriously building something that I can subscribe to. This place is all me! It’s the little details that make the biggest difference sometimes.***
In terms of execution I will again have to give credit where it is due, as I was handed a really well presented meal with two perfectly poached eggs and a generous scattering of mushrooms quilted in rich, golden melted cheese carefully placed on toasted, crispy sour dough bread and dressed with flecks of green lentil sprouts. I have had mushrooms and cheese on toast before but I felt the Marmite genuinely lifted it to a different level, cutting through the velvety indulgence of the cheddar and complimenting the delicate woody flavour of the mushrooms below. When you take a second to add the oozing cascade of golden yolk from the eggs were looking at a genuinely perfect Saturday brunch. Again, very well put together and a great addition to the menu.
***Special mention goes to the fry up that my colleagues ordered as that was probably the best looking fry up I have seen in Worcester.***
Overall Wayland’s Yard made a big impression on me during their first outing. Sometimes these kind of things can ride the hype train and underwhelm when they are actually realised, however every single detail on show from the coffee to the light fittings has been an extension of Sam and his passion for making this a unique experience. The food is tasty and wholesome, the prices are reasonable, the staff are enthusiastic and accommodating, the coffee is bloody superb and the owner is passionate about quality. I’m not being funny but what more could you want? The other worry can be whether people will ‘get it?’ but Wayland’s Yard presents an accessible, good value experience that leaves any worry of pretentiousness at the door. There’s no bullsh*t. It is exactly what it set out to be…
‘Proper coffee. Proper food’
I encourage everybody to get on board and support Sam and the team in making this the success that it deserves to be. They care about the food and drink you are being offered and they care about supporting Worcester. You can experience it for yourself from Saturday 22nd October when Wayland’s Yard becomes your new favourite place to be.