I have wanted to put something together about this since I read it last week but I haven’t had the time. So now I have a spare few minutes I would like to draw your attention to the following article:
Right, now I am assuming you have read the article in full and have assertained that Anthony Bourdain is talking utter bollocks.
I understand that if something in society doesn’t click with you that naturally you won’t be a fan. However when it’s clear you don’t understand that paricular thing at all I would advise keeping your opinion to yourself until such a time when you know enough about it to comment. I am a strong believer in ‘You aren’t entitled to an opinion. You are entitled to an informed opinion’.
With this in mind it’s worth noting that craft beer is not going away and whether you like it or not it is making huge waves globally. As a broader concept craft beer is a complex sensory experience based on your individual perception of a beer that has been designed to deliver certain things. This means some people will take different things away from the same beer and there is no right or wrong answer, naturally that then leads to conversations between people about these particular experiences. Beers using unique blends of hops, malt, barley etc (sometimes with the addition of more adventurous ingredients) are catering for people who want more than a pint of mild or a pint of gassy keg lager. Why is this a negative thing?
Food is a mainstream sensory experience that almost everyone partakes in, craft beer is more niche than food by its very nature but I am failing to see the problem with this in comparison. Bourdain spends his life telling us his opinion on food so whats different? He must have an issue with one of two things:
1) Brewers getting excited about being able to innovate and offer us something new.
2) People enjoying it…
I find it frustrating as he is pretty decent at what he does and he knows his stuff. Beer links so well into food it seems very short sighted to write off craft beer in general just because it’s too interesting to people! This has made me realise something though. I am going to do more writing about craft beer as it is something I am very passionate about occupationally and personally, but for now I will just say this to Mr. Bourdain:
For somebody who was part of a show that took single spoonfuls of a chefs dish and critiqued them to call people who love and review craft beer ‘Zombies’ is total hypocrisy. Jump off your high horse buddy boy. Your famous for talking about an equally valid sensory experience… but I will raise a glass of wonderfully crafted amber nectar to your health nonetheless. I might even take notes and show my friends.