Every now and then there is a person or a group of people that some how manage to start right in the middle of an over populated and saturated market and somehow manage to not only wade through it to the front, but charge forward and tear through the restraints of recent clichés and deliver something truly special. It has now been just over a year since Wayland’s Yard opened its doors on Foregate Street in Worcester and they have done exactly that. I couldn’t be more impressed by how it has gone for Sam and his team as they seemingly just gets stronger and stronger, punching above it’s weight class when situated 50 yards from a newly opened Seattle based sugared bathwater shop it is a truly impressive feat that quality and care are maintaining peoples interest better than big brand corporate coffee. This is an exciting prospect as it means people are willing to stick with real produce and have an honest, genuine experience rather than just wanting to Instagram a take away coffee cup with your name written on the side in sharpie pen.
Wayland’s Yard represents something. 12 months ago it represented Sam’s own life after rugby and his own passion, now it stands for his whole team. You get a feeling it is all about the collective now (It always was in essence but you can feel how established it really is today) the controlled chaos of a busy moment where you have sporadic blasts of food walked past you from their impressive menu, silky hand shaped latte art, smiles on the faces of all the staff and the excitement and instant fuss and joy a new dog gets when walked in through the front door. It’s a spot where you can truly be safe, comfortable and happy in an environment that sets you up to do exactly that. The best part about this is that not only is the environment that surrounds you but the stuff that is getting dropped off before you. The food is to such a high quality I honestly don’t think I am capable of eating anywhere else in Worcester anymore. Seriously man this place just ticks all of my boxes and they look after everybody so well why would you want to go anywhere else?
This visit was to have a look round their Christmas event which I believe was orchestrated by Polly, a friendly and attentive member of the team who looked after me while I was there. The festivities were marked by stalls from local hand made gift companies and crafters, which included things like hand made jewellery, Christmas cards and organic soaps. I managed to cop some soothing foot balm for my dog as he struggles with itchy paws so that was a life saver! There was some really interesting and talented people on show which really tapped into the philosophy of the whole business. Support the proper, honest and local people trying to make their way in the world against the constant incoming tide of mass produced mediocrity. I also got a few hand made Christmas cards for my family to add a bit of a unique twist to my gift giving this year, I can attest to this being a lovely little addition to Worcester in general not just to Wayland’s Yard. Almost the definition of ‘keeping it real’ without wanting to use too much a dead phrase from the early 90’s.
In the now fully developed Victorian high walled Yard mentioned in the name, was not only the mini festive market but also a showcase of local musical talent too. Throughout the weekend there was a variety of brilliant local solo artists and groups that added to the atmosphere and collective buzz of the event and it was a really nice touch. Unfortunately I wasn’t able to attend the Saturday which Sam said was possibly the busiest day they have ever had, however, following on their Instagram story while I was helping to cater a family event allowed me to tap into the fun from afar. Again an element of the whole package that makes a difference to people. Even when I am not there I am still constantly connected to the comings and goings at the shop and it keeps people truly invested in the long term success of their favourite coffee shop.
I might have to make a slight apology on this one actually. Upon finishing my meal Sam asked me how it was and I shook my head. I wasn’t shaking it in a negative way at all. It was just a little big ridiculous how good they managed to make 2 crumpets. Genuinely I am not just gushing for the sake of it here they were f***ing silly good. I don’t even usually like crumpets! so to start at the beginning, I was greeted by Polly and given a quick down-low of how the weekend was working and immediately directed towards the special board which had the words ‘eggy crumpets’ sitting on it. Not usually something that would bother me at all but upon really getting my eyes in a few keys words flew into my eye holes. Halloumi. Chorizo. Smoked Chilli Jam. ermmm… yes, yes and yes. I ordered this accompanied by my usual decaf white chocolate latte (Next level. regardless of its unleaded nature) and the Mrs had the ‘Fry up’ which I have touched on in a previous write up so I won’t review that again apart from saying its worth it for the sausages and the sweet potato hash alone.
The food came out really quickly and what I was presented was a vibrant looking dish that even made the humble crumpet look like a bit of a star. What graced my plate were two, soft and fluffy, eggy crumpets (think French toast with a crumpet) with 2 grilled pieces of halloumi, scattered with crunchy fried chorizo, finished with finely sliced red chili and lashings of rich smoked chilli jam. It was bloody ridiculous. Hence my initial head shake. The textures of the crumpet, cheese and chorizo just made it a constantly changing experience that you never really got settled in to, which is great as you don’t become complacent. You pay attention for the entire meal and then from the background the chilli jam gives you a sweet heat to melt away the saltiness from the cheese. Obviously this is followed by a size 8 fresh chili shaped foot up your arse but the best way to describe it is a comfortable heat that compliments the dish. Think of a size 8 jelly shoe rather than a size 8 steel toe cap. Subtle… Its certainly present but it could be a lot more aggressive! I like my heat anyway, so more of that please. Wicked good. Overall and as always, bang on. Only major draw back is that is currently a special and not on the main menu. Petition goes live Monday and the picket line outside the shop on Tuesday guys.
To end this visit to Wayland’s Yard I want to be open and say just how much they continue to impress me. As a business, as a team and as a coffee shop, it feels like so much more now. I address this to everybody there now when I say: You all clearly live and breathe the ethos Sam wanted to create when opening the shop and made what started as his personal next step into a real landmark on Worcester’s high street. The atmosphere and quality is down to all of your hard work and I hope that you continue to do what your doing as you all contribute to the heart and soul, which lots of your competitors lack. The soul of WY is what keeps people coming back for more and I am proud to say I contributed at the very beginning however little, in the crowd funding campaign. Sam, If you and the team keep doing what your doing, whatever comes next for Wayland’s Yard is going to be a big success. Keep it up and I and many others will keep coming back.
Overall a great morning was spent enjoying proper food and proper coffee… provided by proper people. Thank you Wayland’s Yard and Merry Christmas to all of my readers!