Meat. Do it right.

I have something that has been bothering me for years now, something that seems so trivial to most people that it would come across as a none issue if not brought to the table with a little context. This particular gripe is the incredibly average but irritatingly widespread, supermarket meat.

Now I know this is a sweeping generalisation and that is one thing I don’t like to do, but the quality and level of complacency that people are willing to accept is unfathomable. My granddad worked at a butcher shop in Wolverhampton in his later years and seeing the level of skill and care taken by Graham and Alan has always stuck with me. In supplying the local area with fresh, good quality cuts of meat they were conducting a dying service and I never realised until I got a bit older. Our system doesn’t seem to support the level of demand we have put onto it and this provides the supermarket and its ‘one stop shop’ approach an opportunity to throw plastic boxes of mass produced cack at every Tom, Dick and Harry that walk through their doors.

Image result for diced venison

Now this is a vicious circle really because the more supermarkets that pop up, the more local butchers that fall flat on their faces and years of experience and knowledge goes down the pan. It infuriates me as you have no idea the level of artistry and experience it takes to make the most of an animal in the way a real butcher can. Sainsbury’s will never give you the option to take home the type of meat you want, you have to make do with what they had. I remember a time a few months ago when I lived at my old house, there wasn’t a local butcher and I wanted to make BBQ pork ribs. Naturally I went to the nearest supermarket to fetch a rack as I knew I had seen them before, however, when I got there I was told that they hadn’t put them out today because they had been sent more pork steaks and they had to sell them. I can kind of understand this to a certain extent but when I asked them to go and try to find me some out I was told ‘No, unfortunately not as they will be at the bottom of a container somewhere’. It took me a week to actually get some ribs and the amount of shiners on them easily qualified them to sit in a sodding jewellers window. (For those who don’t know a shiner is when the rib is cut too close to the bone and the bone penetrates the meat… I am talking at least half of the entire rack was showing bones. dire.) Not only this but not too long ago I was in there getting some bread after work and saw an elderly customer at the meat counter who asked for 800g of fresh mince. One would assume that she is asking this so she doesn’t have to simply settle for the mildly greying brain fart excuse for beef mince sitting on the shelves. What she got however was exactly that. The guy only had 100g or so to hand so he told her he would go and get some more… he went to the shelf, got 2 packs of the aforementioned mince and simply emptied out onto the scale.

The supermarket butchers counter is a front. It presents the illusion of freshness and the real butchery experience when in actual fact it is just the same stuff that is served on the shelves. It just has a man in a hat.

I recently moved house and now live in a village with possibly one of the best butchers I have ever used and the contrast is just on another level. On my first full day living here I went in and had a chat with them to feel out what I was dealing with and to see what was available to me. I had a laundry list of cuts I wanted to know if I could get my hands on that I have struggled for in recent months…. Beef short ribs, whole brisket, game birds and venison steaks, all of which were greeted with a wry smile and a definitive yes. I left with 500g a freshly diced venison to get me going. Now if you can tell me a single supermarket that offers that kind of offering with the quality of product I received I will go out into the currently snow filled streets stark bollock naked and do a Chris Ashton swan dive into my neighbours garden. Not going to happen.

The moral of the story is this. There are some truly talented, under appreciated masters out there and they are being wasted. I was guilty of it as most of us are but we need to stand up and realise that they need our support. Every time I turn on the TV or radio people are talking about supporting local business and yet at every turn we seem to be able to avoid the butcher or the green grocer as an inclusion. I do not give a single shiny toss about another t-shirt company starting in Wolverhampton or a crowd funded start up to develop apps down the road. I care about the kind of sustainably sourced meat and poultry supplied by Astons butchers, Coven, South Staffordshire, WV9 5DB. I may have been a bit harsh on the supermarkets, not all of it is that bad…  but compare the beef or lamb you get there to a cut of native bred livestock that was looked after locally and hand picked to give you the very best experience possible… go to somebody who cares about what they are giving you and not just how much of it they can sell. Your local butcher cares about you coming back through the door and your satisfaction is a priority, not just the yearly profit differentials of 160 different stores.

There is an Astons near you somewhere. Find them. Support them. Enjoy them. Before it’s too late.

 

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