Day Dreaming of Donuts in Birmingham

Day Dreaming of Donuts in Birmingham

donutslider2.jpgIf somebody was to ask me to think of the thing I was most passionate about the majority of people would be relatively safe in the assumption that I would say food without any hesitation. I think about it to the point where I have seen fit to write about it for over 3 years so far, so it goes without saying that I want to meet, talk to and ultimately learn from other like minded individuals that love it as much as I do.

I love talking to people who have a deep seeded, hard wired love for food and drink and I feel like that comes across fairly well when I have worked with now stalwart friends of the blog like Wayland’s Yard, Feast Foods and Rub in the past, so naturally finding more people and organisations like this gets me quite excited. So it is no surprise that I am so enthusiastic about unearthing a hidden gem in Birmingham that I think represents food in its purest form. A new labour of love that is being developed from the ground up, with honest, genuine food and a lot of hard work. That labour of love is Donut Day Dream, run by a certain Jonathan Barrow.

I discovered the delights of Donut Day Dream while on an all day eating and drinking session with my girlfriend in Birmingham. I had already visited Purity bar, The Alchemist, India Brewery in Snow Hill and Lost and Found so by now I severely needed something to soak up some of the alcohol slowly beginning to rush to my head! Upon wandering around the market as I quite like to do I stumbled upon a stand that was covered with an array of fresh, crisply presented, glistening donuts that made us both stop in our tracks. I had a quick chat with Jonathan and decided to go for one of each of his remaining stock, it was nearing the end of the day for him and they had clearly sold super well! I took an Apple fritter, Chocolate, Smarties and a dream Glaze.

We dragged our now quite wavy selves over to near the church and sat on the marble wall to take a look at what we had got our hands on and straight away the apple fritter seemed to jump right out of the bag and into my mouth. Guilty. What followed was a rush of rich, sweetness and a twinge of warm spice that complimented the apple perfectly. Would have been superb with a coffee or any hot drink frankly.

Next was the Chocolate and the Smarties, both very similar but I really like Smarties so sod it I got both. Again the rich buttery brioche dough really shone through and was complimented by the velvety chocolate that adorned its bronzed, crispy crown. It was banging to be fair!

Last but not least was the Dream Glaze… A very simple and incredibly well executed piece of confectionary that stands out for its pure, unadulterated self being bold enough to stand up against the other, more complex donuts in the range, very good indeed. All of them can put up a hell of a fight when put next to those other ‘Krispy’ varieties that are scattered throughout service stations and Tesco stores across the land… they are poor imitations of a truly well crafted product such as Jonathans. top marks.

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I managed to catch up with him properly to see how things were going and what got him started on his journey…

 

Phil: First of all thanks for lending me some of your time to answer some questions for me, I found your stall a few weeks ago and really wanted to get in touch and get involved. I suppose the first question is how long have you been making these badboys?

Jonathan: It’s my pleasure to take some time out to answer some questions and give the reader a little more insight into me and my company, so thank you. So, my business has been open now for just over a month, and have been selling to the public in this time but it has taken me around 6 months to get the dough just right, adding and subtracting ingredients, getting the rise times and rise temperatures just right.

Phil: The quality is right there man. As I have touched on in the rest of the article I loved every minute of all them. Do you have a favourite?..

Jonathan: Well, of course as you can imagine I love all my creations, but out of the first 5 flavours I would have to say the apple fritter. The warm, soft, sweetness and spice of the apples as you bite into the donut is just another level of delicious.

Phil: Its a pretty ballsy move going into business in a competitive market, in the days of ‘big brand’ Donuts at service stations and Tesco, what inspired you to take the plunge?

Jonathan: Well I believe whole heartedly in my product and after being in business for the last month or so, I have realised I have come up with a product that people love and are willing to make the trip back to my stall to get their donut fix. What inspired me in the beginning was the fact you have very little choice for this snack choice in Birmingham and I believed that I could come up with great creations that the general public would fall in love with.

Phil: What sets you apart from those ‘big brand’ donuts? I wont mention the name they don’t need the PR…!

Jonathan: What sets me apart from the big brands is the love, care and time I have put into my product and branding. From my dough, to fillings, to toppings many are made from scratch. We don’t use any fillers, preservatives or colourings in our donuts which I believe makes a huge difference to taste and texture.

Phil: So what’s the long term goal for you? Where would you like to be with DDD in 5 years time?

Jonathan: The long term goal for Donut Day Dream is to be, the go to place within the Birmingham and surrounding areas for good quality donuts. The aim is to have multiple outlets, at the same time cater for other businesses and events, including coffee shops, food festivals, weddings, parties etc.

Phil: If you could pitch your donuts or even your business as a whole to my readers, how would you do it?

Jonathan: Well, first of all, my name is Jonathan, I’m 30 years old and my main passions in life are family, food and fitness. I have always wanted to run my own business, and from a young age have had a passion for cooking and baking. Once I decided that donuts were the way to go, I started experimenting with different recipes and flavours, and understanding the science behind making donut dough. From the beginning I knew that quality ingredients and taste had to be top priority. I respect honest food, and believe the consumer would value that my dough consists of 100% natural ingredients. I love what I do and my heart and soul goes into each and every single donut, so when a customer tastes my product and I hear that ‘ummm’ it makes it all worth while. In the 6months leading up to opening I literally sat and dreamt about most aspects of the business, including branding, flavours and the overall vibe I wanted customers to feel. So this is how I decided the name ‘Donut Day Dream’. To the many people this blog may reach I hope by reading you’ve been tempted to come and visit us, taste our donuts, have a chat and tell us what you think. And finally for people who don’t know, where can they find you? We are currently located in the Birmingham outdoor Bullring markets on stall A3. You can also keep an eye out for us at various festivals and events. We have recently done a yearly Barbados festival in Coventry ‘A lil bit of bim’ at the Coventry and Warwickshire sports club, where we SOLD OUT! And we have the Birmingham coffee festival coming up on the 1st and 2nd of July at the custard factory.

Phil: Thanks man, I honestly wish you all the best and hope that this brings a few more people to the stand and helps you grow. We need more people like you takings risks to deliver some good produce to people that isn’t churned out on a conveyor belt. I know what I would choose.

You can find out more about Donut Day Dream here: Donut Day Dream… Click here!!!!

 

 

BBC good food show winter 2013

December 1st 2013 marked my first visit to the BBC good food show winter at the NEC in Birmingham, offering a day full of food and drink and a chance to meet some great people with similar passions for the edible delights our world has to offer.  There were plenty of celebrity chefs rolling around the halls to grab a quick chat with some real giants of the food entertainment industry, and it was quite surreal to meet some of my own media influences.

Me and Cyrus Todiwala CBE

We purchased the tickets fairly early at a charge of around £25 each with a ticket to the super theatre show with the Hairy bikers, two of my favourite TV chefs (also quite easily a two of the nation’s nicest people, as I found out). We got their early enough to park relatively easily and made our way down to the main NEC halls, accompanied by a growing hoard of other tired looking hungry people. We entered the hall at around 9:30 on the button, this being fairly early for a Sunday morning everybody’s heavy looking eyes and drooped shoulders in the queue were absolutely justified. The perfect tonic however was the smell of the supreme sausage stall cooking their wild boar and apple sausages www.supremesausages.co.uk, The smell crept around the peripheries of the show, right by the exit, for the entirety of the day making it possibly my favourite place to stand throughout the day.

Before we had chance to start trying any food we had to dash to the super theatre to catch our early morning appointment with Si and Dave, the Hair bikers. I initially thought it would be a lot more intimate and was a little concerned with how back our seats were, but I have to say it was set up perfectly. Having the monitors behind them so you didn’t miss a trick was great and the sound work was great meaning you could hear it all happening, it really was worth the ticket price just to see them work their magic with the crowd and the food. They really are more than just talented cooks, they are natural entertainers and made everybody laugh while really getting people involved in their show, it really was an enjoyable experience.

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After around 40 minutes, the show finished and we were released upon the rest of the show to view the stalls and start getting some decent food in for our late breakfast, so naturally we made a break for the supreme sausage stall again. Upon browsing the range they have to offer it was apparent we had come across something special, but I will go into this in more detail later. I had a million and one ideas that I could use the sausages for (check out the recipe in the prior post for a good one), and we really weren’t disappointed with what we tried. We ended up buying two packs the wild boar and apple with a pack of the venison, pork and mushroom sausages and at £10 for the 3 I can’t complain at all.

The W.H.Smith stand provided an opportunity to buy and get your books signed by some of the celebrity chefs in attendance, but their strict ‘one book to one person’ rule was a bit harsh but I do understand why it was in place as the queues got a little bit hectic.

 

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The show was huge and to go through everything we saw would be a rather mammoth read so I will give you my top 5 stall highlights from the show and then fill in any details afterwards if I miss something, so to get us started we have:

5: I am not known to be a drinker but towards the end of the show we uncovered a stall doing a variety of flavoured alcohol, there was a few flavoured vodka’s and a really refreshing limoncello which I enjoyed quite a lot. The star of their range was raspberry vodka, which I must say tasted amazing, but dangerously not like alcohol! A definite winner though and I would recommend them to anybody, unfortunately, I can’t remember the name of the company and I cannot find them on the exhibitor list so I will update this if I find out who they are.

4:  Coopers gourmet sausage rolls. I can pretty much sum these up in 2 words really, yes and please. These babies are probably among my favourite sausage rolls that I have ever had, the mixes they came up with looked great but between me and my girlfriend we had pork and leek and I had black pudding and pork. They were really tasty and to back up the size they packed some really big flavour, we bought a couple to take home and heat up for our dinner. It was a really hearty end to our day back home. Good stuff coopers! www.coopers-sausage-rolls.co.uk

3: Napton water buffalo. When you find yourself feeling hungry at a food festival or food show, there’s either something wrong or you’re not trying hard enough! We spent so long walking around taking everything in and going to book signings that we neglected to really fill up that much, luckily for us Napton’s caught our eye. Fresh water buffalo burgers, made with their own animals reared on their farm. The meat was cooked to perfection, Just the right side of rare with a nice bit of bite to it. Was a great little treat that we would be able to eat it over and over! They produce a whole host of buffalo products not just meat, including milk, cheese and ice creams. Mainly available local to them or at the shows they attend. Find out more at www.waterbuffalo.co.uk

2: Pie mania. These guys are a Banbury based gourmet pie producer and have a small but strong showing of handmade pastries that are good value for money and are very pleasant, while not being too heavy which I find some pies can be. We opted for the Goats cheese, sweet potato and spinach variety. Upon arriving home we reheated it in the oven for about 25 minutes and when warmed through it became a completely different animal and we loved every mouthful, only downside was we thought it would have been nice to have been able to buy them warm at the stall. Apart from that they were incredibly moreish and look forward to seeing them again so I can nab another one.  www.pie-mania.co.uk

1: Already mentioned and deservedly so, Supreme sausages. Amazing. This company provides some of the best flavour combinations found in sausages that I have encountered, being somebody who loves game and other alternative meats they really do cater for my tastes. We both agree that they deserve the number one spot purely down to the fact that eating that first sausage kept them on our minds all day. Not only did the initial sausage make us marginally fall in love with their produce but the ones we took home created some great meals that pushed us further over the line. Their range includes (As mentioned above) the venison, pork and mushroom, the wild boar and apple along with the Toulouse, Cumberland, the fire sausage, pork with tomato and black pepper, pork with honey and mustard and also lamb and mint to name just a choice section of their range. They also offer an online delivery service guaranteed delivery within 24 hours of despatch, packed with icepacks in polystyrene boxes to guarantee they maintain their freshness en route. Visit www.supremesausages.co.uk to order yours or to find out more.

 

 

Other honourable mentions are, the Cheshire cheese company, the Snowdonia cheese company, the arm and hammer soda mixology stand, Lakeland, the world cheese awards (never seen so much cheese!), The potted game company.

Overall the show worth every penny of the entrance fee and I would recommend it to anybody who loves food. The next one is in July just in time for all your summery gluttonous needs, Fingers crossed ill see some of you there, in the meantime visit the links and help support these great companies!