Something that has always really bothered me in Wolverhampton is the lack of choice when it comes to food and I am mainly referring to the city center, as there are a few small independent businesses that have fashioned a place for themselves within the boundaries of WV, but the city centre has always been a bit of a joke. If your satisfied with KFC, McDonald’s and Subway then you’re going to love it here but the majority of us (millennial’s especially) want and need a lot more. We are all increasingly enthusiastic to experience new things and try food and drink we maybe haven’t had access to before.
This is why I am trying to do a series of write ups centered around the few local newcomers that are trying to make a difference and offer us an element of choice, innovation and food with some heart. If you are local and you care about food enough to take a leap of faith on that idea that you have had bubbling away under the surface for as long as you can remember, then we want to speak to you. Whether your making waves in Wolverhampton or within your own town or city, you deserve as much spotlight as we can give you.
First off the bat is the wonderful Feast Foods. Feast Foods are a vegan and vegetarian food delivery service based in Wolverhampton that offer clean, natural lunches available Monday to Friday and right to your place of work. After trawling through the city streets desperate not to settle for a Sainsbury’s meal deal many times it is music to my ears knowing that someone is putting their energy into giving people a healthy alternative to the usual suspects. I caught up with the mind behind Feast foods, Nadiah to find out more.
Hi Nadiah, so How did Feast foods come about?
I have always enjoyed making a lovely lunch to look forward to – it’s all I think about and I count down the hours until I get to sit and eat something delicious. Everyone would comment on my lunch that I had rustled up and would always ask for a little taste. There was defiantly a lot of food envy going on! It wasn’t until a friend of mine approached me to make what I was going to have for lunch for him as well, that I started making extra lunches for friends and family. Before I knew it, friends of friends and colleagues were asking if they could also order a lunch from me, and so FEAST was born. It’s as simple as that.
Who are the Feast foods team?
Me, myself and I. The FEAST team simply consists of just me (Nadiah). I am the brains behind FEAST and I cook every order myself. I do everything.
Are you looking to challenge the common attitudes towards vegan and vegetarian diets? Some people might think it can be quite limiting.
I am not necessarily trying to convert people to become a vegan or vegetarian. However, I do think it is very important for people to understand where their food has come from and what they are eating. People are not aware of the health and environmental issues eating meat and dairy have, and there’s a misconception that a meal has to contain meat or dairy to be tasty.
For me FEAST is not only about creating healthy vegetarian and vegan dishes but also a way to educate people on what they can eat with it being not only tasty but healthy too. For instance, did you know…
‘Vegetarians and vegans live, on average, six to 10 years longer than meat-eaters.’
‘A typical pig factory generates the same amount of raw waste as a city of 12,000 people. According to the Environmental Protection Agency, raising animals for food is the number-one source of water pollution.’
My father, who is Jordanian used to make me the most amazing home cooked Middle Eastern dishes when I was younger. I never appreciated it until I went to university in Brighton and didn’t want to eat these unhealthy, tasteless ready meals. So, I put my apron on and started to experiment in the kitchen. Everything was cooked fresh and I developed an understanding and appreciation towards food, and some very happy, well-fed flat mates! My mind and body benefited from eating well.
Given we are currently experiencing a national obesity crisis, I think it’s more important than ever to reassess what we are eating. We should be eating all these beautiful natural fruits and vegetables instead of constantly grazing on foods that have effects on our bodies and the environment.
With your concept being so unique in the area, do you think Wolverhampton has more potential when it comes to food?
Definitely – Wolverhampton has huge potential when it comes to food. Compared to other cities, it’s very difficult to find somewhere to eat in Wolverhampton, especially for vegetarians or vegans or those looking for a healthier option. I really struggle to eat locally and find this frustrating.
I believe we need to give people more options than always eating at fast food chains. If we only provide these unhealthy choices it is impossible to make a healthy choice. People are now interested in keeping fit and changing their food diets so we should be offering the people of Wolverhampton a chance to use their palates instead of eating processed food.
I believe FEAST is the first step towards this, and offers people in the city an affordable way to eat at least one meal a day that is meat free, fresh, healthy and delicious. I hope others start to see the potential in Wolverhampton and continue to invest in the city’s food industry.
If you could suggest one of your dishes to convert somebody who wasn’t sure about veganism, what would you pick?
I would suggest the Black Bean Chilli with Nachos. It is so tasty! It is packed with aromatic spices, rich in flavour and completely addictive. Made with crisp peppers, black beans, mixed beans and served with mini garlic nachos, it is so simple but always a satisfying lunch.
Whats everyones personal favourite dish from your menu’s so far?
With an exception to the Black Bean Chilli dish I get asked frequently for the Falafel Salad Box to be put on the menu. I make authentic Middle Eastern falafel, which is served with homemade houmous, soy tzatziki, flat bread and a mixed salad. I also sell this dish in my new food trailer
Where would you love to see Feast Foods in 2 years time?
I would love to have café or coffee shop serving delicious healthy veggie and vegan food and craft coffee. I used to work for a coffee roastery in Brighton and miss having a beautiful coffee now that I have moved back home. If I could bring this to Wolverhampton too, I would be really happy for completely selfish reasons. I would also like FEAST to be doing frequent events and food festivals with our new trailer.
Finally, anything you would like to say to the readers?
I really believe that Wolverhampton needs and deserves new, fresh and healthy food options. At FEAST, my mission to fill this gap by designing exciting dishes with fresh and nutritious ingredients at an affordable price.
90% of my customers are meat eaters and all of them keep coming back to order FEAST lunches because they feel happy and healthy for eating natural, meat free, delicious food. FEAST gives the people of Wolverhampton the chance to have a choice to eat delicious, nutritious and healthy lunches!
I am very passionate about contributing to where I live and hope this can make a real difference. Equally, I look forward to one day being able to provide jobs to people in Wolverhampton who share the same work ethic and passion for food that I have.
Thanks to Nadiah for giving up her time to tell us more about Feast foods and helping to diversify options available to the local community. It’s a brave move starting any business but starting up something that goes against the grain is even more bold. I wish her the best of luck in the future and hope you all support her if you can. You can find FF on Instagram for some beautiful examples of their dishes and visit The Feast Foods website to get involved!